There are a lot of ways to make sure that your boosted posts are successful, and there are also a lot of things that you can do which may make the post less successful. Here’s something to keep in mind when boosting posts on your Facebook page:
If you’re boosting a post on Facebook, that post will show up in people’s News Feeds as a sponsored post for no less than 24 hours. That means that the wording you use in the post is important!
Don’t use the following types of language in a boosted post:
- Today is the day!
- We’re looking forward to our event tomorrow.
- It’s Monday, and you know what that means!
- Our big event is only two days away.
See why that doesn’t work in a boosted post? If you create the post at Noon on Monday, and you say “It’s Monday, and you know what that means!”, that post will show up in people’s News Feeds until at least Noon on Tuesday. Suddenly that post doesn’t make as much sense. Instead, use very specific language, or language that works in the post for more than one day until the boost runs out.
Rather than saying “Restaurant Week starts in two days!” say, “Restaurant Weeks starts on Monday, December 7th!”
Here’s an example I pulled from my Facebook News Feed, which I saw on Monday morning:
Also, make sure that everything is spelled correctly! Once you hit boost, you can’t go back and edit the post. If you want to change something after boosting, you have to pause the boost and delete the post, then re-do the whole thing.
Boosting posts can be wonderful for page engagement and getting more Likes, so long as you take the time to think through the language you use to make sure it makes sense no matter what day of the week someone sees the post.