Facebook’s Call-To-Action Button

25 Jan
by Caitlin Thayer, posted in Facebook, Social Media   |  No Comments

CT WAC Call to Action

Hey Facebook admins, did you notice the dialogue box that popped up the last time you clicked on your page? Facebook Pages have a new feature – the Call-to-Action button that you can create on your page. It’s a simple way to get more people to click through to your website, become a member, to watch a video… whatever! Check it out.

Right at the top of your page in the Cover Photo, next to the Like button, you’ll see a new button that says “Create Call-to-Action”. Click that to start the process. Choose what you want the button to say (right now there are limited option, choose the one that will work best) and add in the direct link to the page on your website that you want them to go to.

Call To Action Buttons

You’ll then be prompted about where people will be directed if they’re on mobile. If you have a separate app for your site, give them that information.

And that’s it! You’ll now have another insights box on the right that will tell you how many people click that button in a 7-day period.

CTAresults

 

UPDATE – 24 hours later. No clicks on any of the pages where I created the Call-to-Action button.

So what do you think? Will the button get you more click-throughs to your website?

LinkedIn Changed How We Connect

18 Jan
by Caitlin Thayer, posted in LinkedIn, Social Media   |  No Comments

I often talk about the importance of sending personalized connection requests on LinkedIn. I receive request emails almost daily that haven’t been personalized, sometimes from people that I know but more often from people that I don’t know and have never met. The generic emails that I receive don’t give me any reason to connect with them, even if they might have one. It doesn’t take that long to personalize the email and to tell someone why you’d like to connect.

I’ve always clicked the Connect button directly from the person’s profile, because hitting Connect from other places on the site (like the Suggestions for You page) wouldn’t give you the opportunity to personalize the message, it would just immediately send the email. So just a few minutes ago, I did that. I clicked Connect from someone’s profile, and it sent the email without giving me the opportunity to personalize. Then, once it did, LinkedIn directed me to a page where I could learn how to personalize. Surprise!

Now, clicking the Connect button will automatically send a connection request without giving you the opportunity to personalize. If you LinkedIn Connectwant to add your own message – and you should! – then instead of clicking Connect, click the drop down arrow to the right, and then click Personalize Invitation. You’ll find your connection requests to be a lot more successful if you send a personalized email. If you’re sending a request to someone you know, just say a quick hello and that you’d like to add them to your network. If it’s someone that you just met at a meeting or networking event, remind them where you met or something that you talked about. If you’ve never met then but you’re looking to connect, tell them why you’re looking to connect with them.

Good luck!

Don’t Link Facebook and Twitter

12 Jan
by Caitlin Thayer, posted in Facebook, Social Media, Twitter   |  No Comments

Linking your Facebook page with your Twitter account may seem like a great and easy way to get your voice heard on multiple platforms, but if your Facebook posts currently auto-post to Twitter, or if your tweets auto-post to Facebook, you should unlink them.

Why?

First, it’s the exact same content. Why should I follow you on Twitter and Like your page on Facebook when the content I see is exactly the same? It’s not even the same type of content shared in different ways on the different sites… It’s exactly. The. Same.

If you’re pushing your updates from Facebook to Twitter, then the tweet I see will be your Facebook post, only cut off halfway through (because Twitter has a 140 character limit, and Facebook allows upwards of 60,000 characters per post) with a link that directs me back to Facebook to see the full post. And if there’s a link that you shared on Facebook, now you’re making me click twice to get to the site you shared. You should also keep in mind that if someone who follows you on Twitter doesn’t have a Facebook account, they might not be able to see that content at all.

You should be having two completely different conversations on Facebook and Twitter, because the demographics will be different. Not everyone who Likes you on Facebook also follows you on Twitter, and vice-versa. You should be posting 2-4 times per day on Facebook, and 3-5+ times on Twitter, which means that some of the content will be the same but not all of it.

It’s also likely that if you’re pushing your Facebook posts to Twitter, that you’re not thinking about Twitter the way you should be and you’re not spending the time there that you should be. If I see your Twitter profile and the only tweets you have are ones that have pushed from Facebook and you have no retweets or conversation, I’m probably not going to follow you.

The biggest reason to not link Facebook and Twitter, however, is that functionality doesn’t translate across sites. If you’re using the sites properly, you should be tagging other Facebook pages in your updates, and you should be tagging handles and using hashtags on Twitter. Pushing a Facebook update to Twitter means you aren’t using Twitter handles or hashtags, which means you aren’t helping yourself to grow your Twitter following or create conversation. If you’re pushing from Twitter to Facebook, your Facebook update will include the Twitter handles you’ve used, which won’t make sense on Facebook.Design-2015-01-22-07-04-22

Unlink the two sites, and take the extra few minutes to post on Facebook and Twitter separately. Download Pages Manager and Twitter/Hootsuite on your phone, and spend the time to use the sites properly. You’ll see the results!

Influenster – Reese’s Spreads

10 Jan
by Caitlin Thayer, posted in Barefoot, Running   |  No Comments

One of my favorite treats after going for a run in the morning is having toast with peanut Influenster Reesesbutter, so I was very excited when Influenster sent me Reese’s Chocolate Peanut Butter Spreads. Reese’s Peanut Butter Cups are one of my absolute favorite desserts, so obviously I was thrilled to be able to try their new Reese’s Spreads.

I put it on half of a toasted pita sandwich thin, and it was delicious. I wouldn’t be able to  eat this in the morning after a run, it’s a little too chocolate-y and dessert-y to eat in the morning, but I would eat it after lunch, for a mid-afternoon snack, after dinner or when I wake up at 2AM hungry. It’s like melting a Peanut Butter Cup onto a piece of toast… you can imagine how delicious that is.

Reeses v SkippyI tested it against Skippy Natural Dark Chocolate Peanut Butter, which I already had in my pantry, and do eat in the morning after a run. Skippy is a little lighter and a little less chocolate-y, which makes it feel OK to eat in the morning.

If I had to choose one over the other… I would choose the Reese’s Spreads. It’s incredibly delicious, and I can’t wait to try it with pretzels, with Nilla wafers, with apples… pretty much anything. I’d have to find a new post-run treat, but I’m OK with that.

Nutritionally, Reese’s Spreads has slightly fewer calories and fat than Skippy, but quite a bit more sugar. Just something to keep in mind if you’re snacking on it.

I received these products complimentary from Influenster for testing purposes.

PopSugar 2015 Reading Challenge

23 Dec
by Caitlin Thayer, posted in Books   |  28 Comments

PopSugar Reading Challenge

 

I don’t think it’s a secret that I love to read. And I love challenges! PopSugar just published their 2015 Reading Challenge, which includes a list of types of books and not a list of specific books. I’ve decided to take it, but I’ll need some help with recommendations. Feel free to comment below if you have recommendations for any of the categories!

I’ll update the blog as I read with the book and I read and what I thought of it! And let me know if you’re playing along, too!

 

 

1. A book with more than 500 pages

April 4 – It’s taken me about a month, but I finally finished The Stand by Stephen King. Over 1000 pages long, it’s the longest book I’ve read, and also one of the best. It kept me engaged for all 1000 page. A solid, well written, suspenseful, curious novel. Highly recommend.

2. A classic romance

3. A book that became a movie

WildJanuary 1 – I read Wild, by Cheryl Strayed, in one sitting tonight. I’d been wanting to read it ever since I saw the movie trailer, but kept putting it off. It was a great mix of storytelling and introspection. It definitely motivates and inspires me to do things I didn’t think I was capable of, and really makes me want to visit Crater Lake!

4. A book published this year

Girl on the TrainFebruary 15 – The reviews said that if you loved Gone Girl, you should read The Girl on The Train by Paula Hawkins, so I read it. Has similar plot twists and turns, but not as well written as Gone Girl. Still worth a read!

5. A book with a number in the title

6. A book written by someone under 30

7. A book with nonhuman characters

April 15 – Hollow City by Ransom Riggs. The sequel to Miss Peregrine’s Home for Peculiar Children. A great follow up, and with characters like talking dogs and soulless hollows, I can’t wait for the next one!

8. A funny book

9. A book by a female author

The Book ShopJanuary 10 – I picked up The Bookshop by Penelope Fitzgerald on a recent trip to RiverRun Bookstore. It’s a short book, only 123 pages. It offers a glimpse into the life of a woman who chooses to open a book store in a small town that doesn’t seem to understand the beauty or the importance of books.

10. A mystery or thriller

11. A book with a one-word title

12. A book of short stories

13. A book set in a different country

last letterJanuary 18 – My book club picked The Last Letter from Your Lover by Jojo Moyes for this month’s discussion. Set in London in 1960 and 2003, tales of love lost and found. A great read!

14. A nonfiction book

15. A popular author’s first book

16. A book from an author you love that you haven’t read yet

The Story SistersFebruary 11 – My mother has always been a fan of Alice Hoffman, and in the last few years I’ve also come to love her novels. I hadn’t read The Story Sisters yet, and while I liked it, it’s definitely not my favorite Hoffman novel. It was little slow moving and the main character was not one I was rooting for, for most of the novel.

17. A book a friend recommended

18. A Pulitzer Prize-winning book

19. A book based on a true story

20. A book at the bottom of your to-read list

21. A book your mom loves

22. A book that scares you

23. A book more than 100 years old

24. A book based entirely on its cover

25. A book you were supposed to read in school but didn’t

26. A memoir

27. A book you can finish in one day

28. A book with antonyms in the title

29. A book set somewhere you’ve always wanted to visit

April 8 – I read The Eyre Affair by Jasper Fforde on recommendation from a friend, and it is partially set in London. I’d love to visit London at some point soon. I’ve wanted to ever since I got into Doctor Who; I want to go see all of the places the Doctor has been there!

30. A book that came out the year you were born

31. A book with bad reviews

32, 33, 34. A trilogy

35. A book from your childhood

36. A book with a love triangle

37. A book set in the future

Ready Player OneJanuary 19 – A friend of mine gave me Ready Player One by Ernest Cline for Christmas, and it’s one of the best books that I’ve read recently. A fantastic novel for all of the Sci-Fi enthuiasts, Firefly lovers and gamers out there. Highly recommend!

38. A book set in high school

39. A book with a color in the title

April 20 – I picked up A Memory of Violets by Hazel Gaynor in a pretty little bookstore in Washington, CT. I love historical fiction, and this book was beautiful and sad. Lots of strings that all came together in the end, which is just how I like it.

40. A book that made you cry

41. A book with magic

42. A graphic novel

43. A book by an author you’ve never read before

You Should Have KnownJanuary 31 – I was given You Should Have Known by Jean Hanff Korelitz as a gift, and it was a great pick. A little slow moving, but totally drew me in and kept me reading until the end. The perfect quote on the back from People Magazine, “expertly plotted thriller moves along at a slow burn, building up to shocking revelations.”

44. A book you own but have never read

the-road-cormac-mccarthyJanuary 25 – I’ve owned Cormac McCarthy’s The Road for a long time, but hadn’t read it until now. A friend in college raved about it when she read it, and I’m glad I finally moved it to the top of my TBR list. A beautiful, sad story.

45. A book that takes place in your hometown

46. A book that was originally written in a different language

47. A book set during Christmas

48. A book written by an author with your same initials

49. A play

50. A banned book

51. A book based on or turned into a TV show

52. A book you started but never finished

Other Books I’ve Read This Year

February 15 – Not Quite Dating (Not Quite #1), by Catherine Bybee
February 18 – Not Quite Mine (Not Quite #2), by Catherine Bybee
February 20 – Not Quite Enough (Not Quite #3), by Catherine Bybee
February 21 – Not Quite Forever (Not Quite #4), by Catherine Bybee
February 22 – The Children Act, by Ian McEwan
April 13 – Miss Peregrine’s Home for Peculiar Children – Ransom Riggs (re-read so I could read the sequel, Hollow City)
April 16 – Lost in a Good Book, by Jasper Fforde
April 18 – The Well of Lost Plots, by Jasper Fforde

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