I’m seeing a great new trend on Instagram. One of the most aggravating features (or lack thereof) is not being able to include links in captions. The best thing we can do is put a link in the bio and direct people there in the caption, but that means we have to update the link in the bio often.
Now, instead of constantly changing the link, create a page on your website and put all of your Instagram photos there, and have those images link to the correct page. Food Network is a great example, sharing imagery of food and recipes, and now they are able to easily link to recipes and get users to click through.
Yes, it makes the user click one more time to get to the appropriate content, but it will save you a lot of time. It will also hopefully increase the time people spend on your site. So if you have products to sell or information to share that goes along with your content, create a new page on your site to link everything to.
In the end, with social media, you should always be linking back to your website. Social media may come and go, but your website is your hub and should always be your foundation.