When you share a link on Facebook, you want to make the link as clickable as possible by adding the right photo, headline and information. Facebook automatically pulls information from the website that you’re trying to share, and if the website isn’t coded well or there are no photos on the page you’re sharing, the thumbnail you get on Facebook won’t be as enticing as it could be.
Here are a couple of examples.
When I share a registration link from a local organization, the thumbnail always comes up saying “Web Site Error”.
You can edit the headline to say something other than “Web Site Error”. You can also edit the white space below the link to include more information. This particular website doesn’t offer any images in the thumbnail, and unfortunately if Facebook doesn’t offer anything, you can’t add one. I’ll talk more about changing the photo if there is one below.
Click on the wording where the headline is, and it will bring up a text box where you can change the headline to whatever you want. Make it informative.
Don’t forget to delete the text link from the status box when you add your status! It makes your post look cleaner.
Now for adding photos to the link you are sharing. If there is a photo in the body of the page that you are sharing, Facebook may pull that for you. In that case, you can scroll through the photo thumbnails until you find one that represents your post. If there is no photo on the page that you are sharing, you can upload your own.
Make the link you are sharing as clean as possible. Remember that most people look at Facebook from their phones, and you want to make it easy for people to get information about what you’re sharing.
And that’s it! It’s not hard to make your links look better with more information, and make them more clickable. But it does take a little extra work. Take the time, and you’ll get more clicks, more site visits, and more engaged people.