Links

Get the Most Out of Your Links on Facebook

12 Aug
by Caitlin Thayer, posted in Facebook, Social Media   |  No Comments

When you share a link on Facebook, you want to make the link as clickable as possible by adding the right photo, headline and information. Facebook automatically pulls information from the website that you’re trying to share, and if the website isn’t coded well or there are no photos on the page you’re sharing, the thumbnail you get on Facebook won’t be as enticing as it could be.

Here are a couple of examples.

When I share a registration link from a local organization, the thumbnail always comes up saying “Web Site Error”.

Don’t leave the thumbnail saying “Web Site Error”

You can edit the headline to say something other than “Web Site Error”. You can also edit the white space below the link to include more information. This particular website doesn’t offer any images in the thumbnail, and unfortunately if Facebook doesn’t offer anything, you can’t add one. I’ll talk more about changing the photo if there is one below.

Click on the wording where the headline is, and it will bring up a text box where you can change the headline to whatever you want. Make it informative.

Change the headline to something more informative.

You can also add information below the link to give people a reason to click.

Don’t forget to delete the text link from the status box when you add your status! It makes your post look cleaner.

Now for adding photos to the link you are sharing. If there is a photo in the body of the page that you are sharing, Facebook may pull that for you. In that case, you can scroll through the photo thumbnails until you find one that represents your post. If there is no photo on the page that you are sharing, you can upload your own.

Here’s the link as it appears when you go to share it. The headline looks good, but the information below is hard to read and the photo thumbnail doesn’t correspond to the post.

Make the link you are sharing as clean as possible. Remember that most people look at Facebook from their phones, and you want to make it easy for people to get information about what you’re sharing.

Change the information below the link to be cleaner and easier to read. Then click “Upload photo” to insert a new photo.

It’s easier to upload a square photo, but you can upload whatever you want. Then add your status and click post!

And that’s it! It’s not hard to make your links look better with more information, and make them more clickable. But it does take a little extra work. Take the time, and you’ll get more clicks, more site visits, and more engaged people.

Connecting to Your Social Media

16 Jan
by Caitlin Thayer, posted in Facebook, Social Media, Twitter, YouTube   |  No Comments

If you’ve taken the first step and gotten your business or organization on Facebook, Twitter, YouTube and others, then pat yourself on the back because you’ve already got a jump on many organizations out there who are still trying to figure that out. What you don’t want to do is fall behind because you aren’t properly connecting all of your platforms.On your website it’s extremely important to make sure you have the links to all of your social media platforms. For anyone whose first encounter with your organization is via your website, you want to make sure you give them all of the information they’ll need to connect with you on all of the other platforms that you’re putting time and energy into. Give them the opportunity to help you spread the word about your organization and be able to tag you in any posts they make about you by giving them direct access to your social media pages. If possible, try to use the social media logos with a hyperlink to the pages, these are the most recognizable. If you just use words with a link, it could get lost in all of the other words on the page. Put the logos in the header, in the footer or on a sidebar so anyone who scrolls down the page will see them easily. I prefer the header, so if someone doesn’t take the time to scroll down the page they are still going to see them.

On Facebook, you want to create tabs on your business page for your Twitter feed, blog feed and YouTube channel if you have them. The Twitter tab will allow you to showcase your Twitter feed on your Facebook page. It will be very obvious to anyone who visit your Facebook page that you also have a Twitter account and *hint hint* they should be following you. This means, however, that if you have your tweets auto-feeding into your Facebook page, that you should probably stop doing that. No one will want to follow you on Facebook and Twitter if the content is exactly the same. See my previous post on The Art of Re-Posting. Also create a tab for your blog to feed into, and if you use Networked Blogs you can set it so it will auto-post to your wall as well.

Also on your Facebook page, in the info section make sure that you have the URL’s for your website, Twitter account, blog, YouTube channel… anywhere you’d want people to visit.

You want to do the same thing on your blog and YouTube channel. Find a place to incorporate a link to your Facebook page, Twitter account and all of the other social media platforms that you’re on. There is only space to put one link on your Twitter profile, so make that a link to your website, and when people click on it they’ll see all of your other social media platforms then.

And try some direct marketing approaches as well. Post your blog links and your Twitter link on your Facebook page every so often, post tweets asking your followers to join your Facebook page and read your blog, and blog about your efforts on Facebook and Twitter. Showcase a post you made that got a lot of great comments or highlight a Twitter conversation that occurred about your brand. Don’t be shy about promoting yourself.

It’s pointless to waste your time and energy on creating and updating your social media pages if you don’t let people know they exist. Make it as easy as possible for people to be able to find them, and it will make your job that much easier.

Tips for Getting Seen on Facebook

24 Oct
by Caitlin Thayer, posted in Facebook, Social Media   |  No Comments

Did you ever wonder why you never see some of your friends in your Facebook News Feed? If you only have 3 friends you probably get to see all three in the News Feed, but if you have  few hundred there are most likely a handful that never show up. Tom Weber and The Daily Beast did a one month test to see if they could figure out how Facebook’s News Feed algorithm works.This also applies to business pages. If the members of your organization’s page on Facebook have a few hundred friends and like a lot of business pages, you’ll have to fight for your spot in their News Feed.

The Daily Beast’s one-month experiment into Facebook’s news feed yielded the following discoveries:

  • A bias against newcomers
  • “Most Recent” doesn’t tell the whole story.
  • Links are favored over status updates, and photos and videos trump links.
  • “Stalking” your friends won’t get you noticed.
  • Raise your visibility by getting people to comment.
  • It’s hard to get the attention of “popular kids.”

As a business owner getting started on social media, you may read that and think that it would be fairly impossible to grow your business page, especially if you won’t be showing up in anyone’s News Feeds because you’re new and you don’t get any interactions. Whenever I do presentations I always get asked by those getting started on Facebook how they can begin to grow their page members. Here are the tips I give to all of my clients:

1) Get your friends involved. If you’re a small business owner, or you’re the solo employee, you don’t have much of a choice on this one. A lot of people like to separate their business Facebook from their personal Facebook, but you’re friends support what you do (I hope) and should be willing to join your business page in order to help you grow it. Ask them to join, and then ask them to suggest the page to their friends.

2) Get your staff involved. If you have a business with some staff members, get them on board with being on Facebook. Tell them why you’re doing it, what you hope to get out of it, and what they can do to help. Like your friends, ask them to join the page and suggest it to their own friends.

3) Ask your friends/staff to interact. From the article we learned that profiles and pages show up in the News Feed more often when posts/photos/videos get a lot of comments and interactions. When you’re getting started, ask a couple of friends and staff members to be dedicated commenters. This will also help break the ice for new page members to feel comfortable interacting as well.

4) Put the Facebook logo on your home page. If you’ve already got the traffic on your website, why not tap into that to help grow your Facebook page? If someone has taken the time to check out your website and what you’re all about, it’s likely they’ll be willing to join you on Facebook as well to see what you talk about there.

5) When you get to 25 page members, create your unique URL. A lot of people forget about this, but it’s so important because it will help you market your page. Put that URL on your business cards and in your email signature. To do this, go to facebook.com/username and it will prompt you to create your own URL (facebook.com/whateveryouwant). Make sure you spell it correctly, because it can’t be changed!

6) Keep the posts coming. Even before you start worrying about getting people to your page, you should be worrying about what they’ll see when they get there. You can be actively inviting people to join, but if when they get there they see two posts that were posted over a week ago, they might not stay. Sometimes it feels weird to be posting information and asking questions when no one is responding, but keep it up and over time you’ll see an increase in your interactions. And make sure the posts include a variety of photos, videos and links. Like they said in the article, links are favored in the News Feed over plain status updates, and photos and videos favored over links.