If you’ve taken the first step and gotten your business or organization on Facebook, Twitter, YouTube and others, then pat yourself on the back because you’ve already got a jump on many organizations out there who are still trying to figure that out. What you don’t want to do is fall behind because you aren’t properly connecting all of your platforms.On your website it’s extremely important to make sure you have the links to all of your social media platforms. For anyone whose first encounter with your organization is via your website, you want to make sure you give them all of the information they’ll need to connect with you on all of the other platforms that you’re putting time and energy into. Give them the opportunity to help you spread the word about your organization and be able to tag you in any posts they make about you by giving them direct access to your social media pages. If possible, try to use the social media logos with a hyperlink to the pages, these are the most recognizable. If you just use words with a link, it could get lost in all of the other words on the page. Put the logos in the header, in the footer or on a sidebar so anyone who scrolls down the page will see them easily. I prefer the header, so if someone doesn’t take the time to scroll down the page they are still going to see them.
On Facebook, you want to create tabs on your business page for your Twitter feed, blog feed and YouTube channel if you have them. The Twitter tab will allow you to showcase your Twitter feed on your Facebook page. It will be very obvious to anyone who visit your Facebook page that you also have a Twitter account and *hint hint* they should be following you. This means, however, that if you have your tweets auto-feeding into your Facebook page, that you should probably stop doing that. No one will want to follow you on Facebook and Twitter if the content is exactly the same. See my previous post on The Art of Re-Posting. Also create a tab for your blog to feed into, and if you use Networked Blogs you can set it so it will auto-post to your wall as well.
Also on your Facebook page, in the info section make sure that you have the URL’s for your website, Twitter account, blog, YouTube channel… anywhere you’d want people to visit.
You want to do the same thing on your blog and YouTube channel. Find a place to incorporate a link to your Facebook page, Twitter account and all of the other social media platforms that you’re on. There is only space to put one link on your Twitter profile, so make that a link to your website, and when people click on it they’ll see all of your other social media platforms then.
And try some direct marketing approaches as well. Post your blog links and your Twitter link on your Facebook page every so often, post tweets asking your followers to join your Facebook page and read your blog, and blog about your efforts on Facebook and Twitter. Showcase a post you made that got a lot of great comments or highlight a Twitter conversation that occurred about your brand. Don’t be shy about promoting yourself.
It’s pointless to waste your time and energy on creating and updating your social media pages if you don’t let people know they exist. Make it as easy as possible for people to be able to find them, and it will make your job that much easier.